While a UK campaign to ban so-called "lads' mags" is gathering speed, a men’s magazine with a distinctly macho flavour has just relaunched here in France. And it's selling like hot cakes.
In her new book, “La Seduction: How the French Play the Game of Life”, Elaine Sciolino, Paris correspondent for the New York Times, gives the French some much-needed good press. Well, up to a point.