Why are the British so fussy about horsemeat?

While the French huff, puff, point fingers and call for stricter controls on meat imports, there is one part of the horsemeat affair that has intrigued them even more than the scandal itself. Why are the British so revolted by eating horse flesh?
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Horse Theatre

When I told a friend visiting from the UK we were going to see ‘horse theatre,’ she clearly thought I was making it up. There were jokes about tutus and visions of a sort of ‘Moulin Rouge equestrian show.’
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